Dell, Microsoft, and others are unveiling new laptops to compete directly with the Neo, but not all are learning the right lessons from Apple.

The MacBook Neo was like throwing a giant boulder into a still, peaceful pond—and we’re still feeling the ripple effects. It tossed Apple into a brand-new laptop demographic.

Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599.

Dell, Microsoft, and others are unveiling new laptops to compete directly with the Neo, but not all are learning the right lessons from Apple.

The MacBook Neo was like throwing a giant boulder into a still, peaceful pond—and we’re still feeling the ripple effects. It tossed Apple into a brand-new laptop demographic.

Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599.

Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599.

Dell, Microsoft, and others are unveiling new laptops to compete directly with the Neo, but not all are learning the right lessons from Apple.

The MacBook Neo was like throwing a giant boulder into a still, peaceful pond—and we’re still feeling the ripple effects. It tossed Apple into a brand-new laptop demographic.

Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599.